WINNER TECHNOLOGY-Big Data as Your Business Impetus

2014-05-22

From Apr.7th to Apr. 10th, 2014, the 5th China Retail Channel Summit & China Commercial Real Estate Trade Fair of Mall China has had its grand opening in Shanghai Marriott Hotel Hongqiao. As the co-sponsor of this summit, Shanghai Winner Information Technology Co., Inc. (hereinafter referred as WINNER TECHNOLOGY) has been in close ties with Mall China. Mr. Pan, the Marketing Center GM from WINNER TECHNOLOGY, was invited to the summit and also has put forward some constructive vision to the present prestigious commercial real estate developers and retailers on how to enhance the customer’s shopping experience and marketing accuracy via deep behavior data collection, analytics and reconstruction with cutting-edge techniques.

During the conference, the former E-commerce CEO of WANDA GROUP also shared its insightful introduction of WINNER TECHNOLOGY Wi-Fi Positioning System and Intelligent Parking System, collecting and analyzing the smallest details on customers from the second they make their entry to the mall to their leaving. As the extension of WINNER TECHNOLOGY’s video shopper traffic counting, the Smart Shopping Solution serves to build up an integrated platform for improving the customer experience, behavior data extraction and accurate marketing, helping to add value to the commercial assets, increase memberships and cut media cost.

WINNER TECHNOLOGY Booth

Smart Shopping Solution

Mr. Pan, (Marketing Center GM from WINNER TECHNOLOGY ) Expressing Opinions

 

It is just a beginning to collect and analyze the shopper traffic data, what is truly critical is to realize big data integration via advanced methods of science and technology for getting ahold of the specific demands of every customers.

 

 

 

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