WINNER Technology and TalkingData Reached a Strategic Cooperation


On July 5, 2016, Shanghai WINNER Information Technology Co., Inc. (referred to WINNER Technology), China's leading data service vendor for physical business, and TalkingData, the leading independent third-party mobile data service vendor (Beijing Tendcloud Tianxia Technology Co., Ltd) have formally reached a strategic cooperation. According to the agreement, the two sides will start all-round strategic cooperation in commercial real estate and retail data application by virtue of their respective data service advantages in the field of physical business and mobile Internet, aiming to provide better data service for the physical business and help them improve the customer service.                                                                                                                                                 


Established for 12 years, WINNER Technology has been committed to the research of physical business traffic data collection sensor, aiming to establish the relevance between the consumers and physical businesses to help the latter understand the former better. The combination of online and offline data will provide more valuable consumer behavior data. The strategic cooperation between WINNER Technology and TalkingData, which has massive data and has covered more than 3 billion independent mobile terminal equipment, will provide more valuable data service for the physical business and meanwhile produce a more personalized description on the customers via the integration of business data and mobile internet data, helping the management to carry out accurate marketing. In addition, the consumers’ offline interactive experience will also be further improved.

In the future, information technology, such as big data, will play an increasingly important role in promoting the upgrading of traditional industries and innovative operation. Mr. Zhang Hongjun, Chairman and CEO of WINNER Technology, expressed his confidence in this cooperation. He also pointed out that WINNER Technology has always been committed to creating an intelligent business ecosystem and providing the physical business with professional data service with its sophisticated innovation technology and rich data service experience. TalkingData has also acquired great results in big data industry by virtue of its mass mobile data. Mr. Zhang believes that this cooperation is a win-win situation, which is conducive to further exploring the common pursuit of mobile Internet and offline business. The cooperation will bring a better development to the both two enterprises and the entire business data service industry.

Mr. Jiang Qi, Senior Vice President of TalkingData, said, "WINNER Technology is leading the business intelligence in China. Its products, solutions and service have been adopted and trusted by many well-known domestic shopping malls. And also, TalkingData has the most comprehensive mobile terminal data. We believe that the strategic cooperation with WINNER Technology will fully promote the integration of online and offline business data industry in China, and also finally facilitate the common development of the big data industry

About WINNER Technology

Founded in July 2004, Shanghai Winner Information Technology Co., Ltd. (referred to WINNER Technology) is headquartered in Shanghai LJZ Software Park. We have been in service of more than 900 shopping malls and 18,000 brand chain stores in over 340 cities and regions across China. Over the past 12 years, we have been focusing on the application of video analytics technology in physical business, like shopping center, retail, exhibition, public transport and security area.     

WINNER Technology commits to facilitating the technology innovation for offline smart shopping and establishing the physical business data platform.

About TalkingData

TalkingData is China’s largest, independent Big Data service platform that focuses on the mobile app marketplace. TalkingData provides best-in-class Big Data products and services, such as mobile app analytics, mobile ad tracking, mobile game analytics, mobile market intelligence, DMP (Data Management Platform), and industry consulting. Today, 80% of the Top 50 app developers in China utilize TalkingData to track their app metrics, analyze user data points, and optimize monetization. Industry giants such as China Merchants Bank, CiticBank, Ping An Group also rely on TalkingData’s enterprise Big Data solution to build their core data infrastructure towards a new mobile era.


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