01 桔皮书发布
今天，《中国实体商业客流桔皮书》2024年度报告如约而至。
这是汇客云连续第6年发布桔皮书。作为全国实体商业的风向标级的研究成果，6年来，《桔皮书》持续用数据洞察实体商业趋势，同时也见证并推动着中国实体商业数字化转型的每个关键转折。
02 桔皮书看点
回首实体商业刚刚过去的一年，《桔皮书》从宏观环境、购物中心、客流分析、顾客洞察、品牌业态等多个维度入手，特别聚焦奥特莱斯业态，用全面且深度的剖析，力求为大家勾勒出一幅更为多维、立体的2024实体商业全景图。
今年，当我们将海量数据与业态场景深度关联时，一组交叉数据正揭示出一些值得关注的趋势：35岁以下年轻客群崛起，正重塑商业运营逻辑；空置率的下降，预示着商业活力的回升；夜经济的火热以及周末效应的提升，进一步彰显出实体商业的潜力与韧性。
在变革与机遇并存的背景下，数据的力量愈发凸显。通过海量数据与商业场景深度融合，《桔皮书》不仅为精细化运营提供决策标尺，更为行业的战略转型构建数据基座。在消费复苏与业态革新的关键节点，这份研究成果将为实体商业进化提供创新路径参考，同时帮助探寻商业增长新的发力点。
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