2017 is the first year of New Retailing. Brick-and-mortar business keeps innovating and seeks for data-oriented transition. What inspired us is that the amalgamation of online and offline business becomes faster, which brings the hope of brick-and-mortar business recovery.

On March 3rd, WINNER Technology and CNCIC jointly released 2017 China’s Brick-and-Mortar Business Shopper Traffic Tendency Report in The Great Hall of the People. The report shows that domestic brick-and-mortar business is recovering.

The total amount of domestic shopping malls keeps rising. Moreover, there’s a spatial variation between opening malls in 2018.

After the declining tendency in 2016, the total amount of shopping malls showed a warming trend in 2017.

Seen from city and area, the rise of traffic in third-tier cities and eastern regions stimulated national shopper traffic.

Holidays are the carnival to attract consumer traffic. In the meantime, the weekend effect rises continuously.

Consumer shopping time shows an upward trend. The share of returning customer in the third-tier cities is significantly higher than that in the first-tier and second-tier cities. 

The share of shopper traffic in retail industry goes down while that in catering industry goes up. It is the characteristic catering that becomes a new growth point.

Conclusion

The open data shows that domestic brick-and-mortar business is recovering. It is pointed that shopper traffic in the third-tier and fourth-tier cities increases dramatically. With the retail supplies in the first-tier and second-tier cities gradually become saturated, there’s a huge potential market in the third-tier and fourth-tier cities.